Marketing Resources

Marketing climate-smart commodities is vital for farmers as it enhances their economic sustainability while addressing environmental challenges. These commodities are produced using practices that reduce greenhouse gas emissions, improve soil health, and increase resilience to climate change. By marketing them effectively, farmers can access premium markets, secure better prices, and meet growing consumer demand for sustainably produced goods. This not only boosts their income but also promotes long-term agricultural sustainability and global environmental stewardship.

Farmers may have one or more of the following goals in marketing their climate smart commodities and practices. Clarifying these goals will help farmers make more informed decisions about future marketing efforts, which include:

  1. Selling more product

  2. Diversifying buyers (restaurants, processors, retailers, distributors, etc.) 

  3. Providing educational content on climate smart practices and/or commodities

  4. Generating leads in-person through networking events, farmers markets, educational tours, agricultural associations and fairs

  5. Better utilizing what already exists in their network—do what they’re doing, but better

Climate-Smart Badge

Once a farmer completes their annual verifications they will unlock the Climate Smart badge and will be able to use it in marketing efforts. The badge provides assurance that farmers:

(1) used climate smart agricultural practices according to a standard, verified by a third party;

(2) the resulting crops produced are verifiably climate smart; and

(3) evidence of the implementation of such practices can be identified via public blockchain record.

Farmers can use the badge on field-level signs, business cards, product labels, websites, social marketing campaigns, and much more!